Why Be a Wallet Feminist®?

Because there’s POWER in your purse.

“In order to achieve equality, we must get women closer to the money.”  — Nell Daly, Founder & CEO

Money is power. Power creates social change.

We all know that women, across racial and socio-economic spectrums, have historically faced discrimination in the workplace  and as entrepreneurs.  

There’s a wage gap in this country.  And, female founders are still, in 2019, at a serious disadvantage when it comes to raising capital for their businesses, businesses that create jobs and boost the economy.    

By collectively directing our dollars to lady bosses, we consciously move the needle towards equality for all.  That’s called VOTING WITH YOUR WALLET.  It’s called inclusive capitalism.   #powerofthepack  


They say a picture is worth one thousand words — so are statistics.

The stats below prove how bad-ass entrepreneurial women are — not that we ever had any doubt. These numbers are impressive but that still doesn’t mean we don’t have a long way to go in order to advance women and equality.


Female CEOs

Only 5% of publicly traded companies have female CEOs.

Million People

Women-owned businesses employ 9.2 million people.



Businesses owned by women of color grew by 163% between 2007 and 2018.

Million Women Owned Businesses

As of 2018, there are 12.3 million women-owned businesses in the U.S. Compare that to 1972, when there were only 402,000 women-owned businesses, representing 4.6 percent of all firms.


Male Founders

According to Diversity VC, 82% of funding dollars went to all male founding teams in 2018.


Venture Capital

In 2018, female founders received only 2% of last Year’s VC, according to Pitchbook and All Raise. Put another way, Juul, the e-cigrette company raised more than all women combined. 

So, sisters, it’s time to put our money towards the movement.

Building a funding pipeline isn’t just good for women, it’s good for the global economy.

In 2017, female-owned businesses generated $1.7 trillion in sales. Yes, that is trillion–with a “t,” as in Tory Burch…or tequila. 

The FemPages was born out of a boundless passion for our sisterhood and the daily reminder that women are far from equal to men in this society.

Support female led businesses and take pride in the future you are helping to shape not only for these trailblazers, but for generations of women and girls to come.

We know we do.

Image courtesy of Net-a-Porter @netaporter

We believe in Fem-men-ism. 

The definition of feminism means equality for all, not just women.  We know that the success of The FemPages and the The FemFund depends on the support of men and we welcome their knowledge, expertise and any financial contributions as we continue to create and hold a safe space for female entrepreneurs to raise capital.  

Men are welcomed to support and partner with us.

“We believe that men need to be part of the solution. In fact, we don’t want to do this alone and we can’t do this alone. We believe we can show men and women that adding women to your equation improves the bottom line. There is more than enough room at the table for us all.”  — Women’s Business Enterprise Council